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Nutrition guide

Feed them well.
It's not complicated.

A short, honest guide to what actually matters when you're feeding a dog — plus a simple calculator to give you a starting number.

Whole ingredients laid flat

The five things that matter

  1. 1. A named animal protein first. "Chicken" beats "chicken meal" beats "poultry by-product."
  2. 2. Whole ingredients you recognize. Vegetables, whole grains, seeds — not mystery fillers.
  3. 3. Life-stage appropriate. Puppy, adult, and senior formulas exist for real reasons.
  4. 4. Fat matters as much as protein. Omega-3s from fish or flax are the shortcut to a great coat.
  5. 5. Portion is everything. Even great food overfed becomes a problem.
Feeding calculator

A starting point

Educational only — talk to your vet for anything specific.

Daily estimate
1050 kcal
2.8 cups of Truelane dry recipe